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The Smallest Common Denominator: Defining and Finding Your Niche

For some people, when they hear the name of any industry, they will see the big picture. The music industry for them will encompass not only the music that they listen to, but the way that the music is created, the recording, the shipping and the promotions that must go into getting music to the consumer. To them, it will also involve every type of musical genre- from rock and hip hop to Beethoven and Mozart. Anything that pertains to the making, transporting or selling of music will be what is in their head.

For other people, the musical industry can … Continue Reading

It’s a Twister!: Building and Maintaining a Business Sales Funnel

Everyone at some point in their life has seen a tornado, either in person, or in movies, documentaries or on TV. We all know of the horrible devastation that they can create, how they have the potential to decimate everything in their very path. Twisters and tornados pick these up and destroy them; funnels on the other hand direct things to where they need to go. You use a funnel to pour liquids into a container so that it does not just run everywhere and create a huge mess to be cleaned up. Think about the last time you added … Continue Reading

Protect Your Brand, Build Online Real Estate, Increase SEO and Backlinks in 5 Minutes!

Recently launched Fillzem.com is a simple yet incredibly effective marketing tool that everyone new in business or even well established comapnies should take advantage of.  Fillz ‘em simply reserves and fills up to 300 of the top social media networks and online directories. 

Yes, it really is that simple.

As a user, you would simply pick from one of the three available packages that Fillz ‘em offers and complete the short form that request the most widely accepted information throughout all sites.

There are two types of packages…. Continue Reading

Social Media Marketing: Strategize and Diligently Implement Your Plan to Optimize Your Business Success

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As with most elements of Internet Marketing, the concept of social media marketing is widely misunderstood. Enhancing the performance of your business through social networking, online and off is a distinct possibility. However, it requires more than simply slapping a few social media website pages together and hoping for the best. It requires forethought. It requires education. It requires strategy. It requires a specified plan for … Continue Reading

Social Media Marketing: Utilizing Effective Imagery to Excite Your Visitors’ Brain – and Increase Conversion Rates

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Cognitive psychologists are very interested in determining how the brain works. Social media marketing practitioners are very interested in determining how to increase conversion rates. When these two groups of people share information, it becomes very evident that including specific types of effective imagery on your social networking websites becomes imperative for your success as an entrepreneur.

The … Continue Reading

Effective Consumer Engagement: Understanding How Digital Convergence Continues to Affect Societal Advancements

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Consumer engagement is the entire purpose behind all forms of social based media.  From times past when all information transference occurred by storytelling – to novels – to radio – to television – to cable television – and now the Internet, gaining the attention of prospective consumers, in order to introduce them to products and information, is the entire name of the … Continue Reading

Generation Y Startups: How Using Social Media Marketing is Shaping the Future of Global Business

It’s a fact that nearly 23% of individuals between 16 and 19 years old are unemployed.  It’s also a fact that they’re perfectly positioned to dominate the corporate business landscape in the very near future.  And they know it.  More than 50% of recent college graduates state that they believe in self-employment rather than traditional corporate-based lives of servitude.  Generation Y startups are on the rise – a big rise.

Facts about generation Y startups and social media marketing:

➢    More than 70% of high school individuals state their plans for launching their own companies;
➢    Of the entrepreneurs … Continue Reading

Social Media Engagement: Increase Your Profits by Creating a Solid Social Reputation Online

With stories of the saving graces concerning social media engagement everywhere you look online, you should have no doubt of the necessity to utilize social media marketing to build your business. Increasing the revenue margins of your online and offline businesses has a lot to do with creating trust online. The Internet is all about human interactivity and creating a well-received social reputation.

The benefits of social media engagement:

According to a study conducted by the Altimeter Group and the Wetpaint Company, the ENGAGEMENTdb study, companies that effectively utilize social engagement strategies see an average annual increase in … Continue Reading

Futuristic Leadership: A Return To Social-based Transformational Change

The human race is currently experiencing a planetary shift concerning the ways that leadership is perceived – and that change is created. All levels of humanity are affected. In the past, people were led by moguls with unlimited cash reserves and/or limitless power. Today, effective leadership is based on connecting groups of like-minded individuals – and of course, the Internet is the primary vehicle … Continue Reading

Social Media Marketing: 8 Powerful Tips for Integrating Social Media Marketing in Order to Grow Your Business

Social media marketing techniques have the power to grow your small business by leaps and bounds.  You need to understand social media etiquette though in order to be effective at building a following online.

8 tips to integrate social media marketing into your business:

1)    Every online community has its differences.  You need to familiarize yourself with the social media etiquette system for each before beginning to build a following therein.  For example, people act differently when they’re visiting MySpace than they do when visiting LinkedIn.  Consider the audience that you are interacting with.
2)    Think about the website … Continue Reading

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