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Consumer engagement is the entire purpose behind all forms of social based media.  From times past when all information transference occurred by storytelling – to novels – to radio – to television – to cable television – and now the Internet, gaining the attention of prospective consumers, in order to introduce them to products and information, is the entire name of the game.

The evolution of informational transference is happening – and always has been!

The computer and the television are both roughly 60 years old now.  And as technological evolution would have it, personal computing – specifically the Internet – is far more popular, especially amongst America’s and the world’s youth, than is television.  The children have lost their interest in television.  If they wish to view a show, they can do that on their computers – as well as 1000 other things.  Make no mistake; computers have become the primary vehicles for delivering all forms of media and entertainment.

Consumer engagement has always been required for the success of any media outlet.

Whether you’re talking about old radio shows, old television shows or modern Internet applications, actively engaging your visitors is a key element of success.  You need for your audience to have a role in the outcome.  They desire to, and need to, interact with what they are giving their time and attention to.  The success of widespread communicatory vehicles has always been based upon creating an extreme interest in others.  People love to feel like they’re a part of the lives, emotions, situations, thoughts and feelings of other individuals.  It engages them.  It holds their attention.  And it makes modern marketers loads of cash.

Digital convergence is all about gaining consumer recognition and selling products!

Radio stations, television stations, cable television stations, major motion pictures, and Internet 2.0 technologies are all driven by marketing – selling products and services.  The information age was catalyzed in the 1960s and 1970s as people for and against Vietnam, rock and rollers, women’s lib advocates, black rights advocates, hippies and loads of other groups realized that computers could greatly enhance the success of their movements.  It became understood that connecting people was the most solid foundational building block for change.

As time passed and technologies grew more sophisticated, micro computing naturally became the huge phenomenon that it is today.  Society simply must continue to utilize current technologies, and to develop ever more efficient technologies, in order to advance.  In essence, the evolution of the human race itself has become substantially dependent upon Internet based technologies - social media networking in particular.

The world is directly in the midst of a renaissance period – again.  This is a time of never before seen opportunity.  Forward-thinking individuals will recognize the awesome power presented to them to position themselves early on as Internet-based technologies continue their wildly successful reign as the planet’s leading vehicles for consumer engagement.  Social media networking sites on the Internet are connecting people, uniting people, educating people, empowering people – and creating massive change worldwide.

Begin your participation right now!